10 April 2025
Embera Partners served as shareholder intelligence, engagement advisor, information agent and tender solicitor in the successful voluntary public cash takeover of SNP by The Carlyle Group. Working alongside the bidder and deal team, our contributions included forensic shareholder identification and analytics, cost-base and hedge fund segmentation, targeting of institutional and retail investors, and development of engagement strategies aligned with campaign messaging. Embera helped shape campaign timing, communication materials, and risk mitigation measures—ensuring consistent and unified engagement across investor cohorts. This data‑driven, integrated approach enabled effective coordination between campaign execution and capital market dynamics.